Driving Change with Creativity

February 14, 2012

Driving Change with Creativity

How can you use creativity to push the boundaries, and drive change within your business? Do you view design as just another part of the marketing function? Well, you would be wrong in that assessment. In today’s business landscape, design can be the catalyst that drives businesses to innovate, find solutions to busi... More

Where brain science and marketing meet

January 09, 2012

Where brain science and marketing meet

Why did consumers go wild for the latest iPad? What compels teens to beg their parents for $200 jeans? Why do people pay five dollars a pop for a Starbucks latte? Neuromarketing could have something to do with it. This relatively new field of marketing studies the brain’s response to marketing stimuli. More

The strategic power of design, with AIGA’s Richard Grefé

January 05, 2012

The strategic power of design, with AIGA’s Richard Grefé

Think design is just about creating logos? Not so! In fact, designers can help businesses to innovate, communicate and solve big challenges. “There are two aspects of design,” says AIGA executive director Richard Grefé: "One is making objects and the other is solving problems. If you need to create a sign, 90 percent o... More

We celebrate our talented artists in the 2012 calendar

November 10, 2011

We celebrate our talented artists in the 2012 calendar

We're excited to announce the new Aquent/Vitamin T calendar showcasing the fine art of our talent from around the globe! This artistic work will be on the desks of thousands of Aquent and Vitamin T clients in the coming weeks. It's a great way to highlight the amazing Aquent/Vitamin T talent we know and love. Thank you... More

Mastering the creative brief

November 09, 2011

Mastering the creative brief

You’re juggling dozens of priorities and under the gun to get a new marketing campaign under way. Do you really have time to write a creative brief? Avoid the temptation to skip it! Why? More

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